#Influence

The argument is almost never what changed your mind. Influence is architecture — anchors, frames, sequences, and identity, assembled around a decision before you arrive at it. Here are the four load-bearing mechanisms, dissected in public examples, so you can see the next one aimed at you.

The most honest book about power was written by a man who had just lost all of it. This is a map of the territory he described — masks, shadows, the second table where decisions are actually made — and what happens to you once you can read it.